Now

The pandemic has forced us into digital reality. Though few of us will want to stay in this virtual orientation, even fewer will want to return to a daily commute or lose the focus found at home.

ORG embraces this change. When so much can be done at home, every other place must provide an experience that is impossible to obtain online.

The office must go from default to destination. "Work" must become a place where employees are excited to return to once or twice a week; to reconnect with the brand's core and have meaningful social interaction with colleagues.

WFH is actually WFA (work from anywhere), opening up a broad opportunity for developers to actualize flexible housing models. For "subscription living" to work, interior design must become a primary expression of brand, exhibiting a model of work/life harmony that emboldens residents to leap with confidence into our new world.

The market will reward employers, landlords, and owners who embrace new constraints without compromising the human experience.

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